As we wake up day after day, the countdown until WandaVision premieres on Disney+ gets closer and closer. The series marks the first in a long list of small-screen releases from Marvel as some sort of relevant and totally story-driven placeholders before their films pop off in theatres.

For the past few days, praise has circulated the series in more ways than one. People just seemingly love the quirk that’s brought by the sitcoms of the 1950s. Reportedly, WandaVision‘s first season was filmed in front of a live studio audience––really bringing the sitcom vibe to life.

During a media event with none other than Marvel’s head honcho himself Kevin Feige, he revealed that the show will be interrupted by commercial breaks. Now, wait, before you go on a rampage against arguably the biggest franchise that exists to date, Feige says that the ads are totally fictional. Right?!

According to Feige, the ads were integrated within the episode’s runtime to pay homage to the authenticity of the family sitcom format. That’s not the only case, however, as these “ads” will be the ones carrying the teasers for the evil entity that’s planning it’s demise on Wanda (Elizabeth Olsen) and Vision (Paul Bettany).

Other truths of the show begin to leak out, and commercials was an early idea for that,” Feige explained, via the report. “And if this is the very first Marvel MCU thing you’re watching, it’s just a strange version of a ’50s commercial or a ’60s commercial that you’ll have to keep watching the series to understand. If you have been watching the movies, you might be able to start connecting what those things mean to the past.

That’s enough Feige for today. Let’s leave him alone until WandaVision comes out so he can answer more questions by then. I have a weird feeling that this series is the start of something darker.

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